Chinese buyers are characterized by their thoughtful purchasing behavior. Much like how you might use Google to research information, they turn to Baidu to investigate any brand or company that piques their interest. If they can’t find substantial information, they are unlikely to make a purchase. Implementing a robust SEO/SEM strategy is vital to ensure visibility on the search engine. Not only does this prevent missing out on potential sales, but it also positions your brand ahead of the competition in the Chinese market.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese market.
