Understanding the state of the market is a prerequisite for success in China. Are there untapped opportunities? Who are your competitors, and what strategies are they employing? Who comprises your target audience? Before embarking on any marketing initiatives, it’s essential to know your standing in the Chinese market. These insights lay the foundation for crafting a relevant and effective marketing strategy. The Chinese market is marked by its unique characteristics, and brands that recognize these nuances and adapt swiftly are more likely to thrive.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese market. Search pltfrm for a free consultation！
