(Source: https://pltfrm.com.cn)
The rise of digital sales in China has been accompanied by innovative technologies, particularly AI in live-streaming. This article explores how brands can harness AI to revolutionize their digital sales strategies through live-streaming.
1. Enhanced Visual Experiences
1.1 360-Degree Product Views
AI can facilitate 360-degree views of products during live streams, allowing customers to examine items in detail. This immersive experience can significantly influence purchasing decisions.
1.2 Virtual Try-Ons
In sectors like fashion and cosmetics, AI can enable virtual try-on features. Customers can see how products look on them in real time, enhancing their confidence in purchase decisions.
2. Leveraging Social Proof
2.1 Real-Time Reviews and Ratings
Integrating live viewer reviews and ratings during streams enhances credibility. AI can analyze comments in real time, highlighting positive feedback and reinforcing social proof.
2.2 User Testimonials
Featuring user-generated testimonials during live streams can encourage new customers to make purchases. These authentic endorsements build trust and create a sense of community.
3. Effective Retargeting Strategies
3.1 Behavioral Retargeting
AI can track viewer interactions and retarget users with personalized ads after the live-stream event. This strategy keeps the brand top-of-mind and encourages users to return for purchases.
3.2 Abandoned Cart Reminders
For viewers who showed interest but did not purchase, AI can trigger reminders about abandoned carts through personalized notifications, increasing the likelihood of conversion.
4. Building Community Engagement
4.1 Interactive Q&A Sessions
Live Q&A sessions facilitated by AI can engage audiences by answering their questions in real time. This interactive approach fosters a sense of community and belonging among viewers.
4.2 Loyalty Rewards During Streams
Incorporating loyalty rewards during live-streaming events can encourage viewers to participate and make purchases. Offering incentives for engagement not only drives sales but also strengthens brand loyalty.
Case Study: Douyin’s Live-Streaming Success
Douyin, China’s leading short video platform, effectively utilized AI in their live-streaming campaigns. By incorporating 360-degree product views and real-time engagement features, they witnessed a 300% increase in product sales during live events. The combination of immersive experiences and active viewer participation led to significant growth.
Conclusion
Revolutionizing digital sales through AI and live-streaming is key to succeeding in the Chinese market. By enhancing visual experiences, leveraging social proof, implementing effective retargeting strategies, and building community engagement, brands can create impactful live-streaming sales events.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
