(Source: https://pltfrm.com.cn)
Introduction
Online video advertising is an essential tool for building a strong brand presence in China. This article explores strategies for using video ads to create a lasting impression and grow your brand in one of the world’s largest digital markets.
1. Tailoring Content for Chinese Audiences
1.1 Cultural Relevance
For a brand to resonate with Chinese audiences, it must reflect local cultural values. Ads that incorporate popular culture references, Chinese festivals, or local trends often perform better as they evoke a sense of familiarity and relevance.
1.2 Language and Tone
The use of simplified Chinese is a given, but brands should also pay attention to the tone. Casual and relatable language often works best, especially on social platforms like Douyin or Weibo, where audiences expect conversational and engaging content.
2. Video Ad Formats for Maximum Impact
2.1 Vertical Video Ads
Vertical videos are optimized for mobile devices, which dominate the digital space in China. Brands should focus on creating vertical ads for platforms like Douyin, where vertical viewing enhances the user experience and encourages engagement.
2.2 Skippable vs. Non-Skippable Ads
Non-skippable ads can guarantee complete views but risk annoying viewers if not executed well. Skippable ads, when strategically placed, give viewers the option to watch, which often leads to higher engagement as it feels less intrusive.
3. Leveraging Social Proof in Video Ads
3.1 User Testimonials
Featuring real customer testimonials in video ads can significantly boost brand credibility. Chinese consumers often look for social proof, and ads featuring customer experiences help build trust.
3.2 KOL and Influencer Endorsements
Key opinion leaders (KOLs) and influencers have a massive influence in China. By collaborating with influencers who align with your brand values, you can leverage their reach and trust to drive your campaign’s success.
4. Optimizing Ad Performance with Data
4.1 Real-Time Analytics
Many Chinese video platforms provide real-time analytics, allowing brands to adjust their strategies mid-campaign. This real-time feedback loop helps optimize performance and ensure your ads are reaching the right audiences.
4.2 A/B Testing for Better Results
A/B testing different video formats, content, and calls-to-action can help brands determine which elements work best. Continuous testing and iteration are key to maximizing ad performance in a competitive market.
Case Study: L’Oréal’s KOL Collaboration
L’Oréal worked with a popular Chinese beauty influencer on Weibo and Douyin to promote their skincare line through video ads. The influencer’s endorsement, combined with engaging tutorial videos, helped the brand see a 20% increase in product sales, solidifying L’Oréal’s position in the Chinese beauty market.
Conclusion
To build a strong brand presence in China, brands need to localize their content, use the right video ad formats, and leverage the influence of KOLs and data-driven insights.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
