(Source: https://pltfrm.com.cn)
Offering seasonal discounts and holiday specials is an effective way to attract more customers, clear inventory, and keep up with Chinese e-commerce trends on platforms like Pinduoduo. Here’s how you can capitalize on these opportunities:
- Know the Key Dates:
- Chinese New Year (Spring Festival): Usually falls between late January and February.
- Women’s Day (March 8): Popular for fashion and beauty brands.
- Tomb Sweeping Day (Early April): Traditionally a time to honor ancestors but also an occasion for sales.
- Labour Day (May 1): Begins a three-day holiday period.
- Dragon Boat Festival (June): Traditionally celebrated with dragon boat races and zongzi (rice dumplings).
- Mid-Autumn Festival (September/October): Mooncakes are a popular gift.
- Singles’ Day (November 11): The largest shopping event globally, started by Alibaba but now widely observed across e-commerce platforms.
- Christmas and Western New Year: Although not traditional Chinese holidays, they’ve gained popularity among younger consumers.
- Tailor Discounts to the Holiday: For instance, during the Mid-Autumn Festival, you might offer discounts on products that can be given as gifts.
- Bundle Products: Offer bundles or gift sets tailored for the holiday. For instance, a beauty brand might offer a festive makeup set for Chinese New Year.
- Flash Sales: These limited-time offers can create a sense of urgency and draw in impulse buyers.
- Pre-Holiday Promotions: Many consumers shop in advance of the holiday. Start promotions several weeks in advance to capture this market.
- Clearance Sales: Post-holiday periods can be an excellent time for clearance sales to move unsold inventory.
- Leverage Social Media: Collaborate with Key Opinion Leaders (KOLs) or influencers to promote your holiday specials on platforms like Weibo, WeChat, Douyin, etc.
- Customized Packaging: Offer holiday-themed packaging or free gift wrapping to add an extra festive touch.
- Collaborative Promotions: Partner with other brands to offer joint promotions or gift sets.
- Loyalty Discounts: Offer exclusive discounts to repeat customers or those who’ve signed up for your membership program.
- Free Gifts: Offer a small free product or sample with purchases over a certain amount.
- Interactive Campaigns: Engage customers with holiday-themed contests, quizzes, or interactive content where they can win discounts or free products.
- Highlight Deadlines: If you’re shipping products, make sure to highlight the order deadlines to receive items by the holiday.
- Engage with Customer Feedback: Listen to what customers liked or disliked about previous holiday sales and adjust accordingly.
Remember, while discounts and promotions can drive sales, it’s essential to ensure that your operations, logistics, and customer service can handle the increased volume. Over-promising and under-delivering can damage your brand reputation.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
