(Source: https://pltfrm.com.cn)
Bundling products and creating value-added packages are effective strategies for increasing average order value, moving inventory, and providing customers with a perceived higher value for their money on platforms like Pinduoduo. Here are some options and strategies for bundling on Pinduoduo:
Product Combinations: This is the most straightforward form of bundling. Pair complementary products together at a discounted price compared to if they were bought separately. For instance, if you sell skincare products, bundle a face cleanser, toner, and moisturizer.
Seasonal or Thematic Bundles: Align product bundles with holidays, seasons, or special events. For example, during the Lunar New Year, you can offer a “Festive Bundle” that might include themed items or bestsellers.
Buy More, Save More: Encourage larger purchases by offering tiered discounts based on the quantity purchased. This works well for consumable products or products that have a shorter lifecycle.
Exclusive Sets: Create product bundles that are exclusively available on Pinduoduo. This exclusivity can attract dedicated shoppers and promote the idea of a special deal.
Value-added Packages: Instead of just bundling products, consider adding services or other non-physical perks. For instance, if you sell electronics, offer a bundle that comes with an extended warranty or a free tutorial session.
Sampling Bundles: Allow customers to try a range of products by offering sample-sized bundles. This works particularly well for cosmetics or food and beverage items.
Flash Sales and Time-limited Offers: Use Pinduoduo’s group buying feature to offer bundles at a special price for a limited time. This can create urgency and encourage more immediate purchases.
Customizable Bundles: Give customers the freedom to choose the products they want in their bundle. This can be achieved by setting a fixed price for a bundle and then allowing customers to select a set number of items to include in it.
Gift Bundles: Package products with gift wrapping or in a special box to make it convenient for customers to purchase as presents.
To effectively sell bundled products on Pinduoduo:
- High-quality Imagery: Use clear, high-resolution images to showcase all the products in the bundle.
- Detailed Descriptions: Ensure the product listing explains the value and benefits of purchasing the bundle compared to individual items.
- Promote Bundles: Utilize Pinduoduo’s advertising and promotional tools to increase visibility for your bundled offers.
By utilizing these strategies, sellers can effectively attract more customers, increase average order value, and enhance the shopping experience on Pinduoduo.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We’ve assisted brands in crafting bundled product strategies to maximize sales and customer satisfaction. Search pltfrm for a free consultation!
