(Source: https://pltfrm.com.cn)
Advertising and marketing on Pinduoduo, like any e-commerce platform in China, is subject to various regulations and guidelines to ensure fair practices and consumer protection. Here are some key points to consider when advertising and marketing on Pinduoduo:
1. Advertising Law and Regulations:
All advertising activities on Pinduoduo must comply with China’s Advertising Law and related regulations. Advertisements must be truthful, legal, and not misleading. False advertising, exaggerated claims, or deceptive practices are strictly prohibited.
2. Intellectual Property Rights:
Ensure that your advertisements do not infringe on any intellectual property rights, including trademarks, copyrights, and patents. Unauthorized use of another brand’s assets can lead to legal consequences.
3. Product Quality Claims:
Advertisements should accurately reflect the quality, features, and benefits of the products. Any claims made about the products’ performance, characteristics, or effects must be substantiated with evidence.
4. Prohibited Content:
Advertisements must not contain content that promotes violence, obscenity, discrimination, or any form of harm to society. Content that violates cultural norms or social values is not allowed.
5. Target Audience:
Advertise products to the appropriate target audience. Ensure that advertisements are suitable for the age group and preferences of the intended consumers.
6. Pricing Transparency:
Display the prices of products clearly and accurately. Any discounts or special offers should be presented accurately without misleading the consumers.
7. Consumer Rights:
Respect consumer rights and privacy. Obtain necessary consents before collecting and using personal information for marketing purposes.
8. Influencer Marketing:
If you collaborate with influencers for marketing campaigns, ensure that they disclose any commercial relationships with your brand. Transparency is crucial for maintaining consumer trust.
9. Cross-Border Sales Regulations:
If you are selling products cross-border, comply with relevant regulations for importing and distributing goods in China. Make sure that products meet safety standards and labeling requirements.
10. Platform Guidelines:
Pinduoduo has specific guidelines for sellers and advertisers. Familiarize yourself with these guidelines to ensure that your advertisements meet the platform’s standards.
11. Data Protection:
Ensure compliance with data protection laws in handling customer information. Obtain consent for sending marketing communications and manage customer data responsibly.
12. Promotion Rules:
If you run promotions, such as discounts or giveaways, follow Pinduoduo’s promotion rules and guidelines. Clearly state the terms and conditions of the promotion.
13. Social Responsibility:
Consider the social and ethical impact of your marketing campaigns. Avoid content that could be seen as offensive or insensitive.
It’s essential to stay updated on any changes in regulations and guidelines related to advertising and marketing on Pinduoduo. This will help you maintain a strong and compliant presence on the platform while building trust with Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
