(Source: https://pltfrm.com.cn)
Packaging and presentation hold immense significance in the Chinese e-commerce landscape. A product’s packaging often influences a customer’s first impression and can have a lasting impact on brand perception. When selling on platforms like Pinduoduo, it’s essential to understand Chinese customers’ expectations:
1. Quality and Durability: First and foremost, packaging should protect the product from potential damages during shipping. Chinese consumers expect their purchases to arrive in perfect condition.
2. Aesthetically Pleasing: Chinese consumers appreciate visually appealing packaging. Utilize colors, patterns, and designs that resonate with your target audience and align with your brand.
3. Eco-friendly Options: With growing environmental consciousness in China, many consumers prefer sustainable and eco-friendly packaging options.
4. Informative Packaging: Include necessary product information, instructions, and ingredients (if applicable) in Chinese. QR codes that link to product tutorials or additional details are also appreciated.
5. Branding: Clearly display your brand logo and name. This not only establishes brand identity but also instills confidence in product authenticity.
6. Unboxing Experience: The unboxing trend is massive in China. Many consumers share their unboxing experiences on social media platforms. Consider incorporating thoughtful touches like thank-you cards or free samples to enhance this experience.
7. Compact and Practical: While the unboxing experience is essential, it’s also crucial to keep the packaging compact and practical, ensuring it’s not wasteful or overly bulky.
8. Localized Elements: Infuse cultural and localized elements, especially during festivals or special occasions. For instance, using red, which signifies luck and prosperity, during the Chinese New Year can resonate more with consumers.
9. Seal for Authenticity: Ensure products have a seal or sticker indicating they haven’t been tampered with. This is especially important for beauty, health, and food products.
10. Gift-Ready Packaging: Offer gift packaging options, especially during festivals and special occasions. Many consumers purchase products as gifts for family and friends.
By understanding and meeting these expectations, sellers can enhance customer satisfaction, foster trust, and potentially drive repeat purchases.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
