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Introduction
For overseas brands, conducting competitive benchmarking via Baidu SEO is critical to succeeding in China. By analyzing competitor data, brands can make informed decisions that improve their SEO performance and enhance their digital footprint in a highly competitive market.
- Mapping Out Competitor Keywords1.1 Tracking Keyword Changes
Keep an eye on keyword trends and how they evolve over time. Understanding which keywords competitors focus on allows you to adapt your strategy accordingly.
A global skincare brand tracked seasonal keywords used by competitors and adjusted their own strategy to target high-demand search terms during key periods, leading to a 20% traffic increase.1.2 Prioritizing High-Value Keywords
Identify high-value keywords where your competitors are investing resources. Prioritizing these in your content can help you capture valuable traffic.
A food and beverage brand noticed their competitors ranking highly for health-related keywords, prompting them to focus on wellness content, which drove a 15% increase in engagement. - Monitoring Competitors’ SEO Performance2.1 Evaluating Traffic Sources
Use analytics tools to understand where your competitors’ traffic comes from, including organic search, paid search, and referral links. This insight can guide your own traffic acquisition strategies.
An educational services provider found that their competitors received significant traffic from Baidu Zhidao (Q&A platform) and shifted their focus to leveraging the platform, increasing overall engagement.2.2 Monitoring Bounce Rates
High bounce rates indicate that a website isn’t meeting user expectations. Analyze competitors’ bounce rates and learn from their mistakes or successes in user retention.
An international hotel chain used Baidu’s diagnostic tools to evaluate competitors with low bounce rates, implementing similar improvements in their own site design and content. - Content and Link-Building Strategies3.1 Analyzing Link-Building Tactics
Competitors with strong backlinks often perform better in search rankings. Analyze where their backlinks come from to inform your own link-building strategy.
A tech startup followed their competitors’ lead in securing backlinks from Chinese technology forums, which led to a significant increase in domain authority.3.2 Boosting User Engagement
Engagement metrics such as time spent on a page or social shares can provide insight into the type of content your audience prefers. Learn from competitors’ engagement tactics to keep users on your site longer.
A tourism company improved its blog’s average session duration by adopting more engaging content formats inspired by top-performing competitors. - Case Study: A Global E-Commerce Brand4.1 Outperforming Competitors in China through SEO Adjustments
A global e-commerce brand used Baidu’s competitive benchmarking tools to assess the SEO strategies of its competitors. By improving mobile optimization, targeting localized content, and refining its keyword strategy, the brand achieved a 35% boost in overall search visibility within six months.
Conclusion
Competitive benchmarking via Baidu SEO offers overseas brands in China the ability to refine their digital strategies and outperform competitors. By analyzing competitors’ SEO performance, brands can continually adapt to shifting market demands and improve their own online presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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