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Introduction
In China’s competitive digital landscape, brands must continually assess their performance against local competitors. Using Baidu SEO tools for competitive benchmarking helps overseas brands refine their strategies and position themselves for success.
- Defining Your Competitors in the Chinese Market1.1 Identifying Direct Competitors
Start by identifying competitors who offer similar products or services. This ensures you are benchmarking your SEO efforts against relevant competitors.
A foreign electronics company identified local Chinese tech brands as direct competitors, allowing them to tailor their content to the same audience.1.2 Assessing Indirect Competitors
Indirect competitors—brands outside your exact industry—may compete for the same keywords. Understanding their strategies can help diversify your approach.
For instance, a cosmetics company noticed that lifestyle blogs ranked highly for the same keywords, leading them to incorporate more lifestyle content on their site. - Analyzing Competitors’ Keyword Strategy2.1 Keyword Gap Analysis
Conduct a gap analysis to identify keywords your competitors rank for, but you do not. This can highlight areas where your SEO strategy can be improved.
A sportswear brand used keyword gap analysis to discover high-ranking terms that their competitors were using effectively, leading to a revamped content plan.2.2 Tracking Long-Tail Keywords
Long-tail keywords can be a game-changer in competitive markets. By focusing on these niche search terms, you can attract more targeted traffic.
A beverage company identified long-tail keywords related to seasonal promotions, driving significant traffic during key holidays in China. - Monitoring On-Page SEO Factors of Competitors3.1 Evaluating Content Quality
Analyze the quality of your competitors’ content. Understanding the type of content that performs well in Baidu searches can inform your own SEO strategy.
A travel agency noticed competitors used more localized content, prompting them to develop travel guides tailored to Chinese tourists.3.2 Optimizing Technical SEO
Reviewing your competitors’ technical SEO, such as site speed and mobile optimization, can offer insights into potential improvements for your site.
A foreign retail chain identified competitors with faster loading mobile sites and followed suit, which resulted in a 20% increase in mobile sales. - Case Study: A Global Cosmetics Brand4.1 Gaining an Edge through Competitive Benchmarking
A global cosmetics brand entering the Chinese market used Baidu’s SEO diagnostics and competitive benchmarking to identify gaps in their content and keyword strategies. They optimized their site structure and targeted new keywords, resulting in a 150% increase in search traffic within five months.
Conclusion
Leveraging competitive benchmarking through Baidu SEO can offer overseas brands critical insights into local market trends, helping them refine their strategies and stay ahead. Monitoring competitors allows brands to make data-driven decisions that drive results.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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