(Source: https://pltfrm.com.cn)
Absolutely, China has several peak shopping seasons and holidays that can significantly influence e-commerce sales. Being prepared for these periods can be pivotal for overseas companies looking to maximize their success on platforms like Pinduoduo.
1. Chinese New Year (Spring Festival):
This is the most significant traditional Chinese holiday, usually occurring between late January and mid-February. It’s a time for family reunions and gift-giving. Many consumers shop for new clothes, gadgets, and gifts during this period.
2. Singles’ Day (11.11 or Double Eleven):
Held on November 11, Singles’ Day is the world’s largest online shopping festival. Originally a celebration for single people, it was popularized as a shopping holiday by Alibaba and has since been adopted by nearly all e-commerce platforms in China.
3. 618 Shopping Festival:
Originated by JD.com, this shopping event starts on June 1 and peaks on June 18. It has grown to be a significant sales period for e-commerce platforms.
4. Mid-Autumn Festival:
Happening around September, it’s traditionally a time for family reunions and mooncake gifts. Today, it has expanded to other gift items and special promotions on various platforms.
5. National Day Golden Week (October 1-7):
Celebrating the founding of the People’s Republic of China, it’s a week-long holiday where many Chinese travel and shop extensively, both online and offline.
6. Qixi Festival (Chinese Valentine’s Day):
Held in August, this romantic festival sees a surge in sales of gifts such as flowers, chocolates, jewelry, and other romantic items.
7. 12.12 Shopping Festival:
This December 12 event is another major online shopping day, viewed as the last significant sale before the end of the year.
8. Back-to-School Season:
Around late August to early September, products related to education and school life, like stationery, electronics, and apparel, see a boost in sales.
Preparing for these shopping peaks involves not just stocking up on inventory but also creating targeted marketing campaigns, offering special promotions, and ensuring your logistics can handle the increased demand. Understanding the cultural significance of each holiday can also help tailor your offerings to better cater to Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
