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Introduction
With the rise of smart speakers and mobile assistants, voice search is becoming increasingly popular in China. Brands need to adapt their Baidu SEO strategies to optimize for voice search queries, as more consumers use voice-enabled devices to search for products and services. This article explores key strategies for optimizing Baidu SEO for voice search.
1. Understanding the Growth of Voice Search in China
1.1 Popularity of Smart Speakers
Smart speakers such as Baidu’s Xiaodu and Alibaba’s Tmall Genie are becoming household staples in China. Brands should recognize that more consumers are using these devices to perform voice searches, making it essential to optimize for voice-based queries.
1.2 Mobile Voice Assistants
Voice assistants like Siri and Baidu’s DuerOS are widely used on mobile devices for quick searches and navigation. Optimizing for voice search on mobile is crucial for brands looking to capture mobile-first consumers in China.
2. Optimizing for Conversational Queries
2.1 Targeting Long-Tail Keywords
Voice searches tend to be longer and more conversational than text-based searches. Brands should optimize their content by incorporating long-tail keywords that reflect natural language queries. For example, instead of “buy shoes China,” brands can target “Where can I buy affordable shoes in China?”
2.2 Providing Clear and Direct Answers
Voice search users are often looking for quick and direct answers. Brands should structure their content in a way that answers common consumer questions clearly and concisely. FAQ sections and structured data can help provide the information users are looking for quickly.
3. Optimizing for Localized Voice Search
3.1 Including Location-Specific Keywords
Many voice searches are location-based, with users looking for services or products “near me.” Brands should include location-specific keywords, such as city names or local landmarks, to optimize for localized voice search queries. This is especially important for businesses with physical stores.
3.2 Claiming Business Listings on Baidu Maps
Having an updated business listing on Baidu Maps is essential for local voice search optimization. Brands should ensure their Baidu Maps profile is complete with accurate business hours, contact information, and location to capture local search traffic.
4. Mobile Optimization for Voice Search
4.1 Speed and Mobile Responsiveness
Voice search users expect quick results, making website speed and mobile responsiveness critical. Brands should ensure their websites are optimized for fast loading times on mobile devices to meet the expectations of voice search users.
4.2 Mobile-Friendly Structured Data
Structured data markup helps Baidu understand and index content more effectively, increasing the chances of appearing in voice search results. Brands should use structured data to enhance mobile SEO, making it easier for voice assistants to extract relevant information.
Case Study: Xiaomi’s Voice Search Optimization
Xiaomi has successfully optimized its e-commerce site for voice search, particularly for mobile users. By targeting conversational, long-tail keywords and ensuring fast mobile load times, Xiaomi has captured significant traffic from voice searches, particularly from users of Xiaomi’s own voice assistant, Xiao Ai.
Conclusion
Optimizing for voice search is becoming increasingly important in China’s digital landscape. By targeting conversational queries, optimizing for local searches, and ensuring mobile responsiveness, brands can improve their visibility and capture more traffic from voice search users on Baidu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
