(Source: https://pltfrm.com.cn)
Establishing your brand as a trendsetter on TikTok requires a mix of innovation, agility, and an understanding of the platform’s culture and user base. Here’s a roadmap to achieve this:
1. Original Content Creation:
Invest in producing unique, high-quality content that stands out. Originality often breeds virality on platforms like TikTok.
2. Collaborate with Influential Creators:
Engage with top TikTok influencers, especially those who align with your brand values and aesthetics. They can lend credibility to your brand and make your content more discoverable.
3. Monitor and Jump on Trends:
Stay updated with TikTok’s trending challenges, songs, and effects. Use them creatively and put a brand-specific twist to make them uniquely yours.
4. Host Branded Challenges:
Initiate and promote your own challenges. This encourages user participation and can quickly catapult your brand to the forefront if the challenge gains traction.
5. Innovative Use of TikTok Features:
Leverage new and lesser-used features, filters, and effects on TikTok before they become mainstream.
6. Culturally Relevant Content:
Understand Chinese traditions, festivals, and pop culture. Weave these elements into your content to resonate with the audience.
7. Engage with User-Generated Content:
Encourage and share content created by your users or fans. This not only amplifies reach but also fosters a sense of community.
8. Quality over Quantity:
Rather than flooding the platform with content, focus on crafting fewer but high-impact videos that users remember and associate with your brand.
9. Continuous Audience Engagement:
Actively engage with your audience through comments, likes, and shares. A brand that actively communicates appears more relatable and on-trend.
10. Use Data and Analytics:
Regularly review TikTok analytics to understand what’s working and what’s not. Adjust your strategy based on data-driven insights.
11. Cross-Promote on Other Platforms:
Promote your TikTok content on other social media channels to maximize visibility and portray your brand as a versatile trendsetter.
12. Storytelling with a Difference:
Narrate your brand’s story or showcase products in unconventional ways that captivate users and set you apart.
13. Foster an Authentic Brand Voice:
Being a trendsetter doesn’t mean abandoning authenticity. Stay true to your brand voice while innovating in content presentation.
Brands that consistently manage to set trends on TikTok enjoy immense organic growth and recognition. By emphasizing uniqueness, staying updated with platform dynamics, and valuing audience engagement, your brand can ascend to the coveted position of a trendsetter.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
