(Source: https://pltfrm.com.cn)
TikTok offers a myriad of creative features that can be cleverly utilized to highlight and demonstrate the benefits and features of your products. Here’s how you can make the most of these features:
1. Use of AR Filters and Effects:
Augmented Reality (AR) filters can be used to showcase your product in real-time environments, allowing users to visualize its application. For example, if you’re selling sunglasses, an AR filter can allow users to “try them on” virtually.
2. Challenges:
Launch a brand-specific challenge that encourages users to engage with your product in fun and inventive ways. This not only boosts visibility but also demonstrates the product’s use in real-life scenarios.
3. Duet Feature:
Use the duet feature to collaborate with influencers or happy customers, where one side can be a product demonstration, and the other can be a real-world application or reaction.
4. Tutorials and How-To Videos:
Showcase the utility of your product by creating short tutorial videos. Break down its features and demonstrate how to use it effectively.
5. Engaging Audio:
Pair your product videos with trending or catchy audio tracks to grab user attention. The right track can make your video more shareable.
6. Slideshows:
Use the slideshow feature to present a series of images showcasing different features of your product, perhaps highlighting different use cases or customer testimonials.
7. Behind-The-Scenes (BTS):
Give your audience a glimpse of how the product is made, packed, or a sneak peek into your company culture. BTS content often feels authentic and can build trust.
8. User-Generated Content (UGC):
Encourage satisfied customers to share their experiences and uses of the product. Repost or share this UGC to show genuine appreciation and real-life product validations.
9. Annotations and Stickers:
Use text overlays, stickers, and annotations to highlight key features, offers, or USPs of the product. They can also be used for CTAs such as “Shop Now” or “Limited Offer”.
10. Live Streaming:
Host live sessions to demonstrate your product in real-time, answer user queries, and showcase its real-world applications. It also provides an opportunity to offer limited-time discounts or deals to viewers.
11. Interactive Polls and Q&A:
Engage your audience by using TikTok’s poll feature or Q&A sessions. You can ask about their preferences or feedback, which not only promotes interaction but also provides valuable insights.
12. Collaborations:
Team up with influencers or other complementary brands to co-create content. This expands your reach and offers fresh perspectives on your product’s benefits.
By creatively leveraging TikTok’s features, you can provide a dynamic and engaging showcase of your product’s features and benefits, ultimately driving user interest and sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
