Tailoring promotions to align with Chinese holidays and events is a powerful way to connect with the local audience on TikTok (or Douyin, its Chinese version). Chinese consumers often expect special deals or promotions during significant holidays, and TikTok provides an engaging platform to showcase them. Here’s how you can adapt your promotions to these occasions:
- Understand the Significance of Each Holiday:
- Chinese New Year (Spring Festival): This is the most important traditional holiday in China, marking the beginning of the lunar calendar. Themes of family reunion, prosperity, and good luck are prevalent.
- Mid-Autumn Festival: This holiday is about family reunion and the full moon. Mooncakes are the signature treat.
- Singles’ Day (11.11): Originally a day for single people, it has now turned into the biggest online shopping day in the world.
- Qixi Festival (Chinese Valentine’s Day): A day for lovers, similar to Valentine’s Day.
- Other holidays include the Dragon Boat Festival, National Day (October 1st), and many more.
- Incorporate Cultural Elements: Create TikTok content that blends your product or service with traditional symbols, customs, or stories related to the holiday. For the Spring Festival, for instance, you might want to incorporate red colors, lanterns, and dragons into your videos.
- Collaborate with Local Influencers: Engage KOLs (Key Opinion Leaders) or local influencers who can provide insights into holiday-specific content, ensuring authenticity and better engagement.
- Create Limited-Time Offers: Offer special discounts, bundle deals, or exclusive products for the holiday season to create urgency and drive sales.
- Interactive Campaigns: Leverage TikTok features like challenges, duets, or live streams related to the holiday theme. For example, for the Mid-Autumn Festival, you could launch a #MooncakeTasteTest challenge.
- Share Stories and Educate: Use TikTok to share the significance of the holiday, traditions, and how your brand respects and values them. This educates non-Chinese viewers while resonating with local consumers.
- User-Generated Content: Encourage users to share their own stories or experiences related to the holiday, showcasing your product. This can lead to more authentic and relatable content.
- Adjust Your Posting Schedule: Due to the significance of some holidays, people might be more or less active on TikTok. For example, during the Chinese New Year, many travel to their hometowns and may be offline for a few days. Plan your content release accordingly.
- Engage in Real-Time: Utilize TikTok live-streaming features during significant holidays, interacting with users in real-time, answering questions, or even showcasing behind-the-scenes looks at holiday preparations.
- Localize Ad Creatives: Ensure that your ads are not only translated but also localized to incorporate local nuances, language idioms, and cultural references related to the holiday.
By aligning your promotions with Chinese holidays and events, you show respect and understanding of Chinese culture, which is crucial in building trust and a strong brand image among Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
