(Source: https://pltfrm.com.cn)
Introduction
For businesses looking to increase visibility in China, optimizing press releases for search engines like Baidu is critical. With the right strategies, press releases can help enhance brand visibility and drive organic traffic.
1. Writing Clear, Engaging Headlines
1.1 Short, Keyword-Optimized Titles
Make headlines concise and clear while incorporating relevant local search terms. This helps boost the press release’s ranking on search engines while attracting the attention of readers.
1.2 Avoiding Overstuffing with Keywords
While it’s important to include relevant keywords, avoid overloading headlines with them. Keep the headline natural to maintain readability and credibility with both users and search engines.
2. Focusing on Local Market Trends
2.1 Highlighting Relevant News
When drafting a press release, tie it into current local market trends or events. Providing a local angle increases the likelihood of attracting attention from both search engines and the target audience.
2.2 Customizing for Regional Preferences
Localizing the tone, structure, and examples used in the press release ensures that it resonates with the local audience and search engines, making it more likely to be shared and indexed.
3. Structuring for Search Engine Crawlers
3.1 Utilizing Proper HTML Formatting
Ensure the press release has proper HTML formatting, including clear H1 and H2 tags for headings. These help search engines crawl and rank the release more effectively.
3.2 Adding Alt Text for Images
Images in press releases can enhance engagement, but adding alt text to these images is essential for SEO. Alt text helps search engines understand the visual content and boosts rankings.
4. Leveraging Chinese Distribution Channels
4.1 Submitting to Chinese PR Distribution Networks
Use local PR distribution networks like Eastday or Xinhua to submit press releases. These platforms have strong authority in China and provide credible backlinks that improve SEO.
4.2 Integrating Social Proof through Testimonials
Incorporate testimonials or endorsements from Chinese influencers or partners to build social proof. This can increase the credibility of the press release and encourage more shares, leading to higher SEO rankings.
Case Study: A Health Tech Company’s Journey to Success
A health tech company focused on wearable devices launched a press release in China, highlighting their latest product and tailoring it to local health concerns. By optimizing the press release with Baidu’s SEO practices, they experienced a 50% increase in search visibility and attracted significant interest from local media outlets.
Conclusion
Press releases can be a powerful tool for increasing visibility in China. By writing clear headlines, focusing on local trends, structuring content properly, and leveraging local distribution channels, businesses can optimize press releases to boost rankings and engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
