Creating eye-catching advertisements and visuals on TikTok requires a blend of creativity, understanding of the platform, and insights into the target audience. Here are some recommendations to help your content stand out:
- Vertical Video: Ensure all videos are optimized for mobile viewing by shooting in a vertical format. The full-screen vertical layout is a signature of TikTok and offers an immersive experience.
- Start Strong: The first few seconds are crucial. Capture attention immediately with a striking visual, movement, or intriguing premise.
- Use Trending Music and Sounds: TikTok is as much about sound as it is about visuals. Using popular or trending music can increase the chances of your content being noticed.
- Leverage AR Filters and Effects: TikTok offers a variety of augmented reality filters and visual effects. These can make your content more interactive and engaging.
- Engage with Trends and Challenges: Participate in popular challenges or create your own. This allows your brand to be part of broader conversations on the platform.
- User-Generated Content (UGC): Encourage users to create content around your products. UGC is authentic, relatable, and often resonates well with the TikTok community.
- Clear Branding: While subtlety is appreciated, it’s also essential to have clear branding elements, whether it’s a product placement, logo, or brand colors.
- Tell a Story: Even if it’s a short video, a compelling narrative can make a difference. Whether it’s humor, emotion, or surprise, a storyline keeps viewers engaged.
- Diverse Content: Showcase different aspects of your product or brand. This could be behind-the-scenes clips, testimonials, product demos, or even a sneak peek into your company culture.
- High-Quality Production: While TikTok is known for its raw and authentic content, it doesn’t hurt to invest in high-quality production for advertisements. This means good lighting, clear sound, and smooth editing.
- Engage with Comments: Interaction increases visibility. Engage with user comments on your videos to create a dialogue and show that your brand values its audience.
- CTAs: Incorporate clear calls-to-action (CTAs). Whether it’s directing viewers to visit your profile, check out a link, or participate in a challenge, be clear about the desired action.
- Test and Learn: Regularly analyze the performance of your videos. See which ones get the most engagement and try to understand why. Adapt your strategy based on these insights.
Remember, TikTok is a platform that values creativity and authenticity. It’s essential to strike a balance between promotional content and videos that resonate with the platform’s fun and spontaneous spirit.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
