To determine how TikTok users in China resemble your target customer demographic, you need to first define the characteristics of your target demographic, and then compare it with the general profile of TikTok users in China. Here’s a general breakdown:
- Age Distribution: TikTok (known as Douyin in China) is particularly popular among the younger demographic. The majority of its users are between the ages of 16 and 30. If your target demographic is within this age range, there’s a strong alignment.
- Spending Habits: Younger consumers in China are often more willing to make impulse purchases, especially if they’re influenced by popular KOLs (Key Opinion Leaders) or catchy marketing campaigns. If your product targets impulsive buyers or can be easily promoted through short videos, this could be a good fit.
- Interests and Preferences: TikTok users are inclined towards entertainment, creativity, and trendsetting. If your product or brand has a trendy, innovative, or entertaining aspect, it can resonate well with this audience.
- Geographical Distribution: While Tier 1 cities like Beijing, Shanghai, and Guangzhou have a significant number of TikTok users, the platform is also widely popular in Tier 2 and Tier 3 cities. If you’re targeting a broader geographical reach in China, TikTok provides that opportunity.
- Engagement Levels: TikTok users are highly engaged, often spending over an hour on the platform daily. If your target demographic is one that consumes content frequently and engages actively with brands, TikTok’s user base aligns well.
- Lifestyle and Values: Modern Chinese youths on platforms like TikTok value individual expression, creativity, and social connection. If your brand promotes these values, there’s a higher chance of resonance.
- Tech-Savviness: Given that TikTok is a digital platform, its users are generally tech-savvy and open to online shopping, digital payments, and exploring new technologies. If your target demographic is technologically inclined, this is a match.
Once you’ve assessed these factors, you can conduct more specific research, like surveys or focus group studies, to delve deeper into understanding how TikTok users in China align with your target demographic. Remember, the success of marketing or sales efforts on TikTok also relies on the nature of the product, branding strategies, and how effectively you can leverage the platform’s features to engage users.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
