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Introduction
Selling on JD.com opens the door for global brands to engage with millions of Chinese consumers. However, successfully navigating JD requires a strategic approach that includes store setup, marketing, and customer engagement. As a professional agency with over 10 years of experience helping brands localize for China, we provide insights into how to make your JD venture a success.
1. Setting Up Your JD Store
1.1 Choosing the Right Platform: JD.com vs. JD Worldwide
To sell on JD, brands must first decide whether to sell through JD.com (for brands with a local Chinese presence) or JD Worldwide (for cross-border e-commerce). Both options offer robust solutions, but JD Worldwide is particularly appealing for global brands looking to enter China without opening a physical office.
1.2 Legal and Documentation Requirements
Before launching a store on JD, brands must submit documentation including business licenses and trademarks for verification. Ensuring that all paperwork is in order helps streamline the process and allows brands to quickly enter the Chinese market.
2. Optimizing Your JD Sales Strategy
2.1 JD’s AI-Powered Search Ads
JD’s AI-driven search ads provide brands with the ability to target potential customers based on their search history, behavior, and preferences. This allows for more efficient marketing campaigns, ensuring that ads are shown to users who are most likely to convert.
2.2 Influencer Marketing and Live Streaming
Influencer marketing has become a key component of JD’s e-commerce ecosystem. Brands can collaborate with key opinion leaders (KOLs) to host live streaming events that showcase products, answer questions, and drive real-time sales.
3. Case Study: Nike’s Expansion on JD
Nike utilized JD’s e-commerce platform to expand its presence in China, particularly during the JD 11.11 Global Shopping Festival. By collaborating with local influencers and utilizing targeted advertising, Nike achieved a record-breaking sales day, becoming one of the top-selling brands during the event.
4. Increasing Customer Loyalty on JD
4.1 Exclusive Offers for JD Plus Members
Offering exclusive deals for JD Plus members can be a powerful way to engage with high-spending consumers. These members are highly loyal and often seek premium experiences, making them an ideal target for special promotions and discounts.
4.2 Utilizing JD’s Omnichannel Strategy
JD’s omnichannel strategy allows brands to connect with consumers through various touchpoints, including online and offline channels. By adopting an omnichannel approach, brands can ensure that they provide a consistent and seamless experience for their customers.
Conclusion
Selling on JD requires more than just listing products—it involves a strategic combination of store setup, targeted marketing, and customer engagement. By taking advantage of JD’s powerful tools, such as AI-powered ads, live streaming, and loyalty programs, global brands can maximize their success in China’s competitive market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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