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Introduction
JD.com has become a dominant force in China’s e-commerce landscape, offering global brands the chance to tap into one of the most dynamic consumer markets in the world. As a leading agency with over a decade of experience in localizing international brands for the Chinese market, we know the steps and strategies required to succeed on JD.
1. Setting Up a Store on JD
1.1 Choosing Between JD.com and JD Worldwide
When considering how to sell on JD, it’s essential to determine the right platform for your business. JD.com is ideal for companies with a legal entity in China, while JD Worldwide is designed for brands without a local presence. JD Worldwide allows international sellers to tap into China’s market while JD handles customs, shipping, and payments.
1.2 Registering Your Store
Registering a store on JD requires several steps, including providing legal documents, business licenses, and proof of your brand’s authenticity. Once approved, you can launch your store and customize it to align with your brand’s image.
2. Marketing Your Products on JD
2.1 Using JD’s Paid Advertising Tools
JD offers a variety of advertising solutions, such as search ads, display ads, and native ads, all designed to increase your visibility. With targeted campaigns, you can reach specific customer segments based on behavior, location, and past purchases. Our team can help you create optimized campaigns that maximize your return on investment.
2.2 JD Live Streaming
Live streaming on JD has proven to be a highly effective tool for engaging customers and driving sales. Brands can connect with consumers in real-time, answering questions and showcasing product benefits through interactive video content.
3. Case Study: Levi’s Launch on JD
Levi’s, a global fashion brand, wanted to establish a strong presence in China. By launching a JD Worldwide store, Levi’s was able to quickly enter the market. They leveraged JD’s advertising tools and organized live-streaming events featuring local influencers. This strategy increased their store traffic by 40% during the first quarter of operation, with significant sales growth during JD’s 618 Shopping Festival.
4. Enhancing Customer Engagement on JD
4.1 Customer Reviews and Ratings
JD’s platform is built on trust, and positive customer reviews play a crucial role in a brand’s success. Encouraging buyers to leave reviews and engage with product ratings can build your brand’s credibility, resulting in increased sales and repeat customers.
4.2 Utilizing JD Plus for Premium Customers
JD Plus members are premium users who frequently make purchases and are loyal to the platform. By offering exclusive deals and targeted promotions for JD Plus members, brands can enhance engagement and encourage repeat purchases.
Conclusion
Selling on JD requires a comprehensive strategy that includes setting up a store, marketing your products effectively, and engaging with your audience. With the right approach, JD’s platform offers an unparalleled opportunity for global brands to succeed in China’s booming e-commerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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