Staying updated with the latest trends and features on TikTok is essential for maximizing sales and engagement. Here’s a guide to help businesses remain informed:
- Official TikTok Channels: Subscribe to TikTok’s official blog, newsletter, or updates platform. They often announce new features, algorithm changes, case studies, and best practices here.
- Engage with the Community: Being an active member of TikTok creator and business communities can help you gain insights directly from other users. They might discuss new features, share experiences, or highlight upcoming trends.
- Follow TikTok Influencers: By observing popular influencers and creators in your industry, you can identify emerging trends and patterns that can be incorporated into your content strategy.
- Attend Workshops and Webinars: TikTok and third-party experts often conduct workshops, seminars, and webinars explaining new features, best practices, and trends. These can provide in-depth insights and give you a chance to ask questions.
- Use Analytics: Regularly check your TikTok analytics to understand which content is resonating with your audience. Monitoring spikes in engagement can give hints about trending topics or features.
- Social Media Monitoring Tools: Utilize platforms like Brandwatch, Mention, or Google Alerts to track mentions of TikTok updates or features across the web.
- Engage with TikTok Representatives: If you’re running significant ad campaigns or have a business partnership with TikTok, liaise with your TikTok account manager or representative. They can offer heads-up on new features or trends relevant to businesses.
- Stay Updated with Industry Blogs: Follow e-commerce and digital marketing blogs that often analyze and discuss new TikTok trends and features.
- Test and Experiment: Always be ready to test new features or trends. Not everything will work for your brand, but experimentation can offer insights into what does.
- Feedback from Audience: Engage with your followers and ask them for feedback. Sometimes, they might introduce you to new trends or creators that you weren’t aware of.
- Collaborate with Others: Partnering with other brands or influencers can expose you to different content styles and strategies, helping you identify and leverage new trends.
By taking a proactive approach and utilizing the resources mentioned, businesses can ensure they stay ahead of the curve, leveraging the latest TikTok trends and features for successful sales and engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
