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Introduction
Finding long-tail keywords for Baidu involves using various tools and strategies to identify specific search phrases that can drive targeted traffic. This guide outlines effective methods for discovering valuable long-tail keywords.
1. Using Baidu Keyword Planner
1.1 Accessing the Tool
Create a Baidu advertising account to gain access to the Keyword Planner tool, which provides valuable data on search volumes and keyword competition. This tool is essential for generating keyword ideas and assessing their potential effectiveness.
1.2 Keyword Research
Input broad keywords relevant to your business into the Keyword Planner to receive long-tail keyword suggestions. Analyze these suggestions based on their search volume and level of competition to build a targeted keyword list.
1.3 Refining Your List
Use filters to focus on long-tail keywords with lower competition but sufficient search volume. Export the data to further analyze and organize the keywords according to their relevance to your SEO strategy.
2. Exploring Baidu Index
2.1 Trend Analysis
Utilize Baidu Index to monitor the popularity of specific keywords over time. This tool helps identify rising trends and seasonal variations that can guide your long-tail keyword strategy.
2.2 Regional Insights
Examine search data by region within China to discover long-tail keywords specific to different geographic areas. Tailoring content to include these regional keywords can enhance relevance and target local audiences more effectively.
3. Competitor Analysis
3.1 Tools for Analysis
Use tools like SEMrush and Ahrefs to analyze your competitors’ keyword strategies. These tools provide insights into the long-tail keywords that are driving traffic to competitors’ sites, helping you identify opportunities.
3.2 Identifying Gaps
Look for gaps in your competitors’ keyword strategies where you can introduce long-tail keywords. By identifying these gaps, you can target less competitive areas and gain a competitive advantage.
4. Leveraging Consumer Insights
4.1 User Feedback
Gather feedback through surveys or customer interviews to learn the specific terms and phrases used by your audience. Analyzing this feedback helps identify long-tail keywords that resonate with your target market.
4.2 Forums and Social Media
Monitor online forums and social media groups related to your industry to discover long-tail keywords commonly used by potential customers. Engaging in these communities can reveal emerging trends and keyword opportunities.
Conclusion
Finding long-tail keywords involves using tools like Baidu Keyword Planner, Baidu Index, and competitor analysis to uncover valuable search phrases. By integrating these keywords into your SEO strategy, you can drive targeted traffic and improve search engine visibility.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
