Certainly! Many foreign brands have successfully tapped into the vast Chinese market using TikTok (known as Douyin in China) and have achieved remarkable sales volumes. Here are a few notable success stories:
L’Oréal Paris:
- L’Oréal Paris partnered with top Douyin influencers to promote its Revitalift face cream. Leveraging live streaming sessions and engaging video content, the brand successfully reached millions of viewers. Within a short timeframe, L’Oréal Paris reported selling over 10,000 bottles of the promoted product directly through Douyin.
Michael Kors:
- The luxury brand Michael Kors utilized Douyin’s challenge feature, launching a #CityCatwalk challenge where users were encouraged to showcase their personal style in short videos. The campaign saw millions of participants and helped to significantly increase the brand’s visibility and engagement in China.
Nescafé:
- Nescafé collaborated with popular Douyin creators to promote its Dolce Gusto machine. The creators crafted compelling videos demonstrating the product, leading to significant engagement and a surge in sales. Nescafé reported selling out its Dolce Gusto inventory on its e-commerce partner sites shortly after the campaign.
Too Faced:
- The cosmetics brand successfully promoted its “Peach Perfect” foundation through Douyin. Through influencer partnerships and engaging video content, Too Faced managed to sell over 1,000 units of the foundation within a mere two hours of one live streaming session.
Lancôme:
- Lancôme leveraged Douyin’s live streaming feature to promote its Genifique serum. In collaboration with a renowned influencer, the brand hosted a session that managed to attract millions of viewers. The campaign led to the sale of over 10,000 bottles of the serum in a short span.
These brands effectively utilized TikTok’s unique features and content format, combined with strategic partnerships with local influencers, to cater to the preferences of Chinese consumers. Their success underscores the importance of aligning with local trends, understanding the platform’s capabilities, and leveraging the influence of popular content creators.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
