Promotional activities and discounts are effective tools for brands to drive user engagement and sales on platforms like TikTok. However, like many platforms, there are guidelines and restrictions in place to ensure that promotions are fair, transparent, and not misleading to users. Here’s an overview of general considerations you might face on TikTok regarding promotions and discounts:
- Transparency: Any promotional activity or discount should be clearly and accurately described. Brands should avoid using misleading terms or showcasing deals that might confuse users about the real benefits or terms.
- Compliance with Local Laws: Brands should ensure that their promotional activities adhere to the local laws and regulations of the region they are targeting, especially when it comes to consumer protection.
- Duration: If there’s a time limit for your promotion or discount, it should be prominently displayed. Flash sales or limited-time offers should explicitly mention the start and end times.
- Stock Availability: If the promotional activity is dependent on limited stock, it should be clearly indicated. Brands should avoid creating a false sense of urgency by suggesting limited stock when it isn’t the case.
- Usage Restrictions: Any conditions tied to a promotion or discount (like a minimum purchase amount) should be evident.
- Platform Guidelines: TikTok might have specific rules regarding the kind of promotions you can run, the frequency, and the way they are presented. It’s crucial to familiarize yourself with TikTok’s ad policies and guidelines.
- User Safety and Well-being: Promotions shouldn’t promote harmful behavior. For instance, challenges that encourage users to perform dangerous acts in exchange for discounts would be inappropriate.
- Intellectual Property: Ensure that your promotional materials don’t infringe on the intellectual property rights of others. This includes music, video clips, logos, and other copyrighted content.
- Engagement Baits: Discourage practices that artificially inflate engagement metrics. For example, asking users to comment on your post in exchange for a discount without offering real value might be considered engagement baiting.
- Claims and Proof: If you’re making any claims as part of your promotion (e.g., “Best-selling product”), be prepared to provide evidence if required.
Remember, the above considerations are general best practices and might vary based on your industry, region, and specific business model. Always keep an eye on platform updates, as guidelines can evolve based on user feedback and broader market trends.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
