Certainly, TikTok, like many platforms, has specific guidelines and restrictions on the types of products that can be advertised and sold on its platform. These restrictions are put in place to ensure user safety, adhere to local laws and regulations, and maintain the platform’s reputation.
Prohibited and Restricted Items on TikTok:
- Dangerous Products: Items that pose a risk to public safety, such as explosive materials, hazardous chemicals, and weapons, are typically prohibited.
- Drugs and Controlled Substances: The sale or promotion of illegal drugs, prescription medications without a valid prescription, or any related paraphernalia is not allowed.
- Adult Content and Services: Items that are sexually suggestive or explicit, or services related to adult entertainment, are forbidden.
- Endangered Species: Products derived from endangered or threatened species, such as certain animal furs, ivory, and some traditional medicines, are disallowed.
- Counterfeit or Knock-off Products: TikTok strictly prohibits the promotion or sale of counterfeit goods. This includes imitation designer products and unauthorized replicas.
- Misleading Products: Items that make false claims, promise unrealistic results, or mimic popular brands without being genuine can be flagged and removed.
- Tobacco and Alcohol: The sale and promotion of tobacco products and alcoholic beverages can be limited, based on local laws and platform policies.
- Political and Religious Products: Items that promote a specific political agenda, candidate, or religious ideology might be restricted to prevent controversies.
- Medicinal Claims: Products that claim to have medicinal or therapeutic benefits without proper certifications and proofs are usually prohibited.
It’s essential to keep in mind that while these are general restrictions, specific guidelines might vary depending on the region or country, given that TikTok operates in various markets with different regulations.
For businesses looking to sell on TikTok, especially in the context of cross-border sales in China, it’s crucial to be well-informed about the local regulatory environment and adhere to platform-specific policies.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
