Specific figures for the average conversion rate for cross-border sales on TikTok (known as Douyin in China) were not publicly disclosed by the company. Conversion rates can vary widely based on several factors, including product type, targeting, content quality, market trends, and brand reputation.
However, here are some general points to consider:
- Industry Variation: Different product categories might have different conversion rates. For example, fashion and beauty products might have a higher conversion rate compared to electronics or home goods due to the impulsive nature of such purchases.
- Content Quality: On platforms like Douyin, the quality and authenticity of content can play a significant role in conversion rates. Engaging, high-quality videos that resonate with the audience are more likely to drive sales.
- Influencer Collaborations: Collaborating with the right influencers can lead to higher conversion rates as their endorsement adds credibility and reaches a broader audience.
- Localization: For cross-border sales, ensuring that the content, products, and marketing strategies are localized to fit the preferences and needs of Chinese consumers can impact conversion rates positively.
- Platform Features: Douyin offers various features to enhance e-commerce, such as shoppable videos, livestreaming, and integration with e-commerce platforms. Brands leveraging these features effectively can achieve higher conversion rates.
- Consumer Trust: For cross-border sellers, building trust is crucial. Offering genuine products, providing excellent customer service, and ensuring timely deliveries can help in achieving better conversion rates.
- Analytics and Optimization: Regularly analyzing campaign performance and making necessary adjustments can lead to improved conversion rates over time.
It’s always a good practice for businesses to regularly monitor platform-specific news, reports, and industry studies to get updated and more specific data regarding conversion rates. Partnering with local agencies or experts can also provide insights tailored to specific industries or market segments.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!