TikTok, known as Douyin in China, is heavily influenced by cultural and seasonal trends. Several holidays and events play a significant role in driving sales and offer prime opportunities for brands to engage with users:
- Chinese New Year (Spring Festival): This is the most significant holiday in China, marking the start of the lunar year. Brands often release themed content, offer special promotions, or collaborate with influencers for holiday campaigns.
- Lantern Festival: Concluding the Chinese New Year celebrations, this festival sees an increase in family-themed content and promotions related to traditional foods like yuanxiao or tangyuan.
- Valentine’s Day: While it’s a Western holiday, Valentine’s Day has gained popularity in China. Brands promote gifts, romantic getaways, and other related products.
- International Women’s Day: Held on March 8th, it’s an occasion for brands to target female audiences with special promotions, campaigns, or collaborations.
- Qingming Festival (Tomb-Sweeping Day): While it’s a day of remembrance, certain products related to travel or family gatherings might see a surge in interest.
- 618 Shopping Festival: Initiated by JD.com, this mid-year sales event in June has been widely adopted by other platforms, including Douyin.
- Qixi Festival (Chinese Valentine’s Day): Based on a romantic legend, Qixi is another opportunity for brands to push romantic products or services.
- Mid-Autumn Festival: Focused on family reunions and mooncakes, brands can leverage the themes of togetherness and traditional foods.
- National Day Golden Week: Starting on October 1st, this week-long holiday sees a boost in travel, shopping, and entertainment-related sales.
- Singles’ Day (11.11): Initiated by Alibaba, this is the biggest online shopping day in the world. Brands offer hefty discounts and special promotions.
- Double 12 (12.12): Another shopping event that encourages consumers to shop post-11.11 sales.
- Christmas: Increasingly popular among younger generations, Christmas-themed promotions and sales are becoming more prevalent on platforms like Douyin.
- Live Streaming Events: Brands often collaborate with influencers for live streaming events tied to product launches, special promotions, or brand milestones.
- Trending Challenges: Douyin is known for its viral challenges. Brands can create or ride on trending challenges that align with their products or services to boost engagement and sales.
For brands looking to capitalize on these events, it’s essential to plan campaigns in advance, align promotions with the cultural significance of the holiday, and engage with users in authentic and creative ways.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
