(Source: https://pltfrm.com.cn)
Rediscovering Chinese Mythology
“Black Myth: Wukong” is not just a game; it’s a celebration of Chinese culture, particularly the rich mythology surrounding the legendary figure of Sun Wukong, the Monkey King. By reinterpreting this classic character through modern gaming technology, the developers created a narrative that resonates deeply with Chinese audiences while also appealing to global players intrigued by Eastern mythology.
This cultural core is a key factor in the game’s success. In a market dominated by Western game narratives, “Black Myth: Wukong” offers a fresh perspective, introducing players to a world filled with ancient Chinese lore, mythological creatures, and philosophical undertones. The game’s narrative, steeped in Chinese folklore, serves as a cultural bridge, enhancing its appeal across different demographics.
Global Appeal Through Localization
While “Black Myth: Wukong” is deeply rooted in Chinese culture, its global appeal cannot be ignored. The developers were keenly aware of the need for effective localization to ensure that the game’s themes, dialogue, and cultural references were accessible and engaging for international audiences. This approach not only expanded the game’s market but also positioned it as a culturally significant work in the global gaming industry.
Localization efforts included translating the game into multiple languages, adapting cultural references to make them more relatable, and ensuring that the gameplay experience remained consistent across different regions. This meticulous attention to detail in localization allowed “Black Myth: Wukong” to transcend cultural barriers and achieve success in markets beyond China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
