TikTok (known as Douyin in China) has transformed from a simple short-video platform into a robust e-commerce channel, blending content with commerce. The app’s interactive nature and the appeal of its content creators have made certain product categories particularly successful. Here are the top product categories that have historically performed well on TikTok in China:
- Cosmetics and Beauty Products: Beauty tutorials, reviews, and make-up challenges have fueled the popularity of cosmetics on TikTok. Brands often collaborate with influencers or “key opinion leaders” (KOLs) for product promotions.
- Fashion and Apparel: Fashion trends, haul videos, and styling tips make this category one of the most sought-after on TikTok. Both international and domestic fashion labels have found success through the platform.
- Fitness and Health Products: With the increasing focus on health and well-being, fitness gear, supplements, and wellness products often go viral, especially when endorsed by popular fitness influencers.
- Gadgets and Electronics: Unboxing videos, tech reviews, and innovative product demonstrations have driven sales for gadgets and electronics, from headphones to smart home devices.
- Food and Snacks: Unique food items, snack challenges, and cooking tutorials attract a lot of attention. Products that are easy to demonstrate or taste-test often gain traction.
- DIY and Craft: TikTok’s short video format is perfect for quick DIY and craft tutorials, driving demand for related products and kits.
- Home and Living: Home improvement tools, decor items, and smart home products, especially those with unique selling points, tend to resonate well with TikTok’s audience.
- Toys and Games: Challenges, unboxings, and playful demos make toys and games especially popular, not just among younger viewers but also with adults.
- Books and Learning Materials: Although less common, book recommendations and educational content have carved a niche, especially when endorsed by thought leaders or educators on the platform.
- Travel and Experience Packages: Before the pandemic, travel challenges and picturesque destinations were trending, making travel packages and experiences popular purchases.
For businesses, it’s crucial not just to rely on the product’s inherent appeal but also to craft engaging, authentic content around it. Collaborating with the right influencers, using trending music and hashtags, and leveraging platform-specific features can further enhance a product’s performance on TikTok.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
