TikTok, as a global platform, is a melting pot of cultural preferences and trends, continuously evolving with user participation. These cultural nuances, particularly in the context of China’s Douyin, play a pivotal role in content virality and user engagement. Here are some cultural preferences and trends that have resonated on TikTok:
- Nostalgia and Tradition: Content that taps into traditional practices, ancient aesthetics, or cultural heritage, such as Hanfu (traditional Chinese clothing), Chinese tea ceremonies, or traditional Chinese dance, often resonates deeply with users.
- Localized Humor: Humor that’s tailored to the local culture, dialects, or societal quirks often garners significant engagement. Content that plays on local slang, regional jokes, or cultural idiosyncrasies is well-received.
- Food and Cuisine: Food trends, be it recreating traditional dishes, innovative food combinations, or introducing foreign delicacies, are incredibly popular. Users appreciate the visually appealing presentation of dishes, quick recipes, and unique food challenges.
- Interactive Challenges: Challenges that engage users, often accompanied by specific soundtracks or dance moves, spread rapidly. They can revolve around anything from makeup routines to DIY crafts.
- Aesthetic and Visual Appeal: Content that is visually striking, whether through its color palette, cinematography, or setting, tends to capture user attention. This is particularly true for beauty, fashion, and travel content.
- Educational Clips: “Edutainment” or educational entertainment has seen a rise, where users share bite-sized knowledge on diverse subjects such as history, science, language, and more.
- Social Issues and Activism: TikTok has been a platform where users raise awareness about societal issues, environmental causes, and advocate for change. Content that resonates with current sentiments and global events often gains traction.
- E-commerce and Product Reviews: With the integration of e-commerce features, users are increasingly turning to TikTok for product recommendations, unboxing videos, and live-streamed sales events.
- Music and Dance: Music trends, covers, dance routines, or creative reinterpretations of popular songs are staple content categories that continually evolve with user creativity.
- DIY and Crafts: Do-it-yourself tutorials, craft ideas, and home improvement hacks resonate well with users looking for productive pastimes or creative inspiration.
Brands and content creators aiming for success on TikTok need to stay updated with these cultural preferences and trends, adapting their content strategy accordingly to resonate with the platform’s dynamic user base.
PLTFRM is an international brand consulting agency that collaborates with renowned platforms such as Tiktok, Red, Tmall, and Baidu. We’ve partnered with Chile Cherries for numerous years, deeply engaging Chinese consumers across various platforms. We’ve observed that Chile Cherries’ exports to China constitute 97% of their total exports in Asia. Contact us, and we’ll guide you in identifying the most suitable e-commerce platform in China for your needs. Search pltfrm for a free consultation!
