TikTok, known as “Douyin” in China, has rapidly expanded its user base since its inception, attracting a diverse range of demographic segments. Here’s a breakdown of the key demographic groups of Douyin users in China as of the last update in 2021:
- Age Groups:
- Young Users: A significant portion of Douyin users fall within the age group of 16-24, making them the primary demographic. This younger generation has been quick to adopt the platform for both content consumption and creation.
- Middle-Aged Users: Those aged 25-34 are also a considerable segment of the user base. Their presence indicates Douyin’s broader appeal beyond just the younger generation.
- Senior Users: Although they constitute a smaller proportion, users aged 50 and above are also present on the platform, indicating its widespread appeal across various age groups.
- Gender: Both genders are well-represented on Douyin, though specific engagement metrics might vary. Typically, female users might be more engaged with beauty, fashion, and lifestyle content, while male users may lean towards tech, sports, or outdoor activities.
- Urban vs. Rural Divide:
- Urban Users: Those residing in Tier 1 and Tier 2 cities are actively engaged on the platform, seeking entertainment, trends, and e-commerce opportunities.
- Rural Users: A distinctive feature of Douyin’s user base is the significant representation of users from rural areas. These users often share content related to agriculture, rural life, and traditional crafts, garnering substantial attention and sometimes even achieving viral fame.
- Professionals and Influencers: Many professionals, including chefs, artists, educators, and fitness trainers, use Douyin to share their expertise and skills. The platform serves as a space for knowledge dissemination and personal branding.
- E-commerce Shoppers: With Douyin’s growing integration of e-commerce features, there is a rising segment of users who primarily engage with the app for shopping, influenced by live-stream sales and product reviews.
In summary, Douyin’s user base in China is a diverse mix of individuals from different age groups, backgrounds, and interests. This broad demographic reach provides immense potential for brands and businesses looking to target specific audiences or achieve broad market penetration.
PLTFRM is an international brand consulting agency that collaborates with renowned platforms such as Tiktok, Red, Tmall, and Baidu. We’ve partnered with Chile Cherries for numerous years, deeply engaging Chinese consumers across various platforms. We’ve observed that Chile Cherries’ exports to China constitute 97% of their total exports in Asia. Contact us, and we’ll guide you in identifying the most suitable e-commerce platform in China for your needs. Search pltfrm for a free consultation!
