TikTok, known as “Douyin” (抖音) in China, has seen tremendous growth since its launch in 2016. As of my last training cut-off in 2021, here are some insights into the popularity and user base of TikTok/Douyin in China:
- Massive User Base: Douyin, TikTok’s Chinese counterpart, boasted over 600 million daily active users in China by the end of 2020. This significant number is a testament to its widespread acceptance and integration into the daily lives of many Chinese citizens.
- Diverse Demographic: While initially popular among the younger generation, Douyin’s user base has evolved to encompass a diverse age range. From teenagers to seniors, the platform has content tailored to various age groups and interests.
- Urban and Rural Reach: Douyin is not just popular in China’s bustling cities but has also made significant inroads into the rural areas. Many rural content creators have become internet sensations, showcasing their daily lives, traditions, and crafts.
- Innovative Features: Douyin continuously introduces new features, such as AR filters, interactive challenges, and e-commerce integrations, which cater to the evolving needs and preferences of its user base.
- Content Diversity: The platform hosts a myriad of content ranging from entertainment, education, lifestyle, to e-commerce. This variety ensures that there’s something for everyone, which in turn helps in retaining and expanding its user base.
- E-commerce Integration: With the growth of live-streaming e-commerce, Douyin has seamlessly integrated shopping features. Influencers and brands can now directly sell products to their followers during live-stream sessions.
As the digital landscape continues to evolve, platforms like Douyin/TikTok are at the forefront of shaping online consumer behavior in China. Their growth trajectory suggests an even larger user base and influence in the coming years.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
