(Source: https://pltfrm.com.cn)
The integration of AI into live-streaming has revolutionized holiday sales in China, offering a dynamic way for brands to connect with consumers during peak shopping seasons. As holiday sales events like Double 11 (Singles’ Day) and Chinese New Year approach, brands are increasingly leveraging AI-powered live-streaming to boost engagement and drive sales.
AI technology enhances live-streaming by providing personalized shopping experiences, analyzing consumer data in real time, and optimizing content delivery. For instance, AI can identify trending products during a live stream and prioritize their promotion, ensuring they reach the most relevant audiences. This not only maximizes sales opportunities but also improves the overall shopping experience for consumers.
Moreover, AI-driven live-streaming allows brands to offer tailored recommendations based on viewers’ browsing and purchase history. During holiday sales, when consumers are often overwhelmed with choices, this personalized approach can significantly influence purchasing decisions and increase conversion rates.
Case Study: AI-Powered Success in Double 11 Sales
During the 2023 Double 11 shopping festival, a leading electronics brand used AI-powered live-streaming to engage with consumers. By leveraging AI to analyze viewer data in real time and adjust promotions accordingly, the brand saw a 50% increase in sales compared to the previous year. The AI-driven approach also enabled the brand to maintain high levels of viewer engagement throughout the event, resulting in a significant boost in customer loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
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