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Improving Crawlability with Baidu SEO
To achieve optimal search performance in China, enhancing your website’s crawlability for Baidu is crucial. Crawlability impacts how effectively Baidu’s crawlers can access and index your site, which affects your search engine rankings.
Key Strategies to Enhance Crawlability
- Submit and Update Sitemaps: Ensure that your XML sitemap is up-to-date and submitted to Baidu Webmaster Tools. This helps Baidu’s crawlers find and index all relevant pages on your site.
- Optimize Internal Linking: Use a clear internal linking structure to help Baidu’s crawlers navigate your site. Ensure that important pages are linked from other relevant pages to enhance discoverability.
- Manage Redirects: Properly manage redirects to avoid creating crawl errors. Use 301 redirects for permanent changes and avoid redirect chains that can complicate crawling.
- Monitor and Fix Crawl Errors: Regularly check for crawl errors in Baidu Webmaster Tools and address them promptly. This prevents issues that could hinder Baidu’s ability to index your site.
Case Study: How Pinduoduo Enhanced Its Crawlability
Pinduoduo, a prominent Chinese e-commerce platform, improved its website crawlability by actively managing its sitemaps and internal linking structure. Regular monitoring and prompt resolution of crawl errors helped Pinduoduo maintain a high level of search visibility on Baidu, contributing to its rapid growth.
Conclusion
To enhance website crawlability with Baidu SEO, focus on submitting and updating sitemaps, optimizing internal linking, managing redirects, and monitoring crawl errors. These strategies will help ensure Baidu’s crawlers can effectively access and index your content, improving your search rankings.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
