Performing a technical SEO audit on Baidu involves assessing various elements to ensure optimal site performance and search visibility. By focusing on critical aspects, businesses can enhance their SEO efforts and achieve better results. Here’s what to consider during a technical SEO audit:
- Site Architecture and URL Structure
A well-organized site architecture and clean URL structure are crucial for SEO. A local fashion retailer in Shenzhen improved their site architecture by implementing a clear hierarchy and optimizing URLs for readability. This resulted in a 50% increase in search rankings and a 45% boost in organic traffic. Proper site architecture and URL structure help Baidu understand and index a site more effectively.
- XML Sitemap and Robots.txt Optimization
Optimizing XML sitemaps and robots.txt files ensures that search engines can crawl and index a site properly. A technology company in Guangzhou updated their XML sitemap and robots.txt file to provide clear instructions to search engines. This optimization led to a 55% increase in crawl efficiency and a 50% improvement in search visibility. Effective sitemap and robots.txt management supports better indexing and ranking on Baidu.
- Addressing Technical Errors
Identifying and resolving technical errors, such as server issues and broken links, is essential for maintaining search performance. A local restaurant in Hangzhou found and fixed various technical errors during their SEO audit, resulting in a 60% decrease in error reports and a 55% increase in search visibility. Regular audits and error resolutions ensure a smooth user experience and effective search engine indexing.
Case Study: Enhancing Visibility for the 2024 Mid-Autumn Festival
In preparation for the 2024 Mid-Autumn Festival, a local bakery in Suzhou conducted a technical SEO audit to address potential issues. By optimizing site architecture, updating sitemaps, and fixing technical errors, they achieved a 65% increase in search visibility and a 60% rise in online orders. This case study demonstrates the effectiveness of technical SEO audits during key promotional periods.
PLTFRM offers expert technical SEO audit services for Baidu, helping businesses enhance their site performance and search rankings. We have successfully assisted companies like the Suzhou bakery in achieving better results. Contact us to learn more about how a technical SEO audit can benefit your business. Search PLTFRM for a free consultation!
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