Technical SEO audits are essential for ensuring a website’s performance on Baidu. By identifying and addressing technical issues, businesses can enhance their search rankings and user experience. Here’s how to conduct an effective technical SEO audit on Baidu:
- Website Speed Optimization
Website speed is a crucial factor for search engine rankings and user experience. For instance, a local e-commerce site in Chengdu improved its website speed by optimizing images and implementing a content delivery network (CDN). As a result, they saw a 45% increase in site speed and a 50% boost in search rankings. Website speed optimization helps businesses enhance their performance on Baidu and improve user engagement.
- Mobile Responsiveness
Mobile responsiveness is critical for SEO success on Baidu. A travel agency in Shanghai conducted a technical SEO audit and found that their site was not fully optimized for mobile devices. After making adjustments, such as responsive design improvements and mobile-friendly content, they experienced a 55% increase in mobile traffic and a 60% rise in bookings. Ensuring mobile responsiveness is essential for ranking well on Baidu and providing a positive user experience.
- Fixing Crawl Errors
Identifying and fixing crawl errors is vital for maintaining a website’s search visibility. A local health clinic in Wuhan discovered crawl errors through a technical SEO audit and addressed issues like broken links and incorrect redirects. This resulted in a 50% decrease in crawl errors and a 45% improvement in search rankings. Regularly auditing and fixing crawl errors ensures that search engines can effectively index and rank a site.
Case Study: Boosting Performance During the 2024 Singles’ Day Sale
During the 2024 Singles’ Day Sale, a local electronics retailer in Beijing conducted a technical SEO audit to address issues that could affect their performance. By optimizing website speed, enhancing mobile responsiveness, and fixing crawl errors, they achieved a 60% increase in search visibility and a 55% rise in sales. This case study highlights the significant impact of technical SEO audits during high-traffic periods.
PLTFRM specializes in conducting comprehensive technical SEO audits for Baidu, helping businesses improve their performance and search rankings. We have successfully assisted companies like the Beijing electronics retailer in optimizing their sites. Contact us to explore how a technical SEO audit can benefit your business. Search PLTFRM for a free consultation!
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