(Source: https://pltfrm.com.cn)
To succeed in Baidu’s search rankings, businesses must prioritize off-page SEO strategies that align with the platform’s unique algorithms. Here are key tactics to drive organic traffic and enhance your site’s performance on Baidu.
- Building Relationships with Local Bloggers
Collaborating with local bloggers who have a strong following in China can enhance your off-page SEO efforts. These partnerships can lead to valuable backlinks and increased brand visibility. A global electronics brand partnered with Chinese tech bloggers to review their products, leading to a 30% increase in backlinks and improved search rankings on Baidu.
- Utilizing PR Campaigns
Effective PR campaigns that generate buzz around your brand can significantly boost your off-page SEO. A well-executed PR strategy can lead to media coverage, increased brand mentions, and valuable backlinks. An international automotive brand launched a PR campaign in China, resulting in widespread media coverage and a 35% rise in search visibility on Baidu.
- Participating in Industry Events
Actively participating in industry events, both online and offline, can enhance your brand’s reputation and lead to valuable backlinks. A global pharmaceutical company sponsored a major healthcare conference in China, which led to a 25% increase in backlinks and higher Baidu search rankings.
Case Study: Increasing Baidu Visibility Through PR and Blogger Partnerships
In 2024, an international software company successfully improved its search rankings on Baidu by implementing off-page SEO tactics such as PR campaigns and partnerships with Chinese bloggers. These efforts resulted in a 40% increase in organic traffic and a 25% rise in search visibility. This case study demonstrates the power of off-page SEO in driving organic growth on Baidu.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
www.pltfrm.cn
