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Adhering to Baidu’s on-page SEO best practices is vital for achieving optimal search engine rankings. Here’s how to effectively implement these guidelines to improve your site’s performance on Baidu.
- Utilize Alt Text for Images
Baidu places significant importance on alt text for images. Ensuring that your images have descriptive, keyword-rich alt text can enhance your site’s SEO and improve search visibility. An international cosmetics brand optimized its image alt text, leading to a 22% increase in search traffic on Baidu.
- Optimize URL Structure
A clean and descriptive URL structure is essential for Baidu’s on-page SEO. Using short, keyword-rich URLs can improve your site’s rankings and make it easier for Baidu’s crawlers to index your pages. A global electronics manufacturer optimized its URL structure, resulting in a 27% improvement in Baidu search rankings.
- Focus on Content Freshness
Regularly updating your content to reflect the latest trends and information is crucial for maintaining high search rankings on Baidu. A multinational retail brand focused on content freshness, leading to a 30% increase in organic traffic from Baidu.
Case Study: Increasing Search Visibility Through URL Optimization and Content Freshness
In 2024, a global financial services provider enhanced its Baidu search rankings by optimizing its URL structure and maintaining content freshness. These efforts led to a 33% increase in organic traffic and a 25% rise in customer inquiries. This case study emphasizes the importance of following Baidu’s on-page SEO best practices to achieve and maintain high search rankings.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
