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Baidu’s algorithm updates present both challenges and opportunities. Understanding and leveraging these updates can give your business a competitive edge. Here are key strategies to consider.
- Analyze the Impact of Algorithm Updates
After an algorithm update, analyze its impact on your site’s performance. Identify areas where your site has been affected and adjust your SEO tactics accordingly. A global automotive company conducted an in-depth analysis post-update and refined its keyword strategy, leading to a 20% increase in search rankings.
- Enhance Technical SEO
Baidu’s updates often highlight the importance of technical SEO elements such as site structure and mobile optimization. Enhancing these areas can improve your site’s resilience to algorithm changes. An international finance firm focused on technical SEO improvements, resulting in a 30% boost in site performance following a major update.
- Focus on Localized Content
Localization is key in maintaining relevance on Baidu. Tailoring your content to reflect local culture and language nuances can protect your site from algorithmic shifts. A global retail brand localized its content strategy, leading to a 25% increase in site visibility after an update.
Case Study: Gaining a Competitive Edge Through Technical SEO and Localization
In 2024, a global consumer electronics brand leveraged Baidu’s algorithm updates to its advantage by focusing on technical SEO and content localization. After enhancing its site’s technical aspects and refining its localized content, the brand saw a 45% improvement in search rankings and a 30% increase in organic traffic. This case study illustrates how businesses can turn Baidu’s algorithm updates into growth opportunities.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
