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Optimizing your website for Baidu requires specific strategies tailored to the platform’s unique algorithms and user preferences. Here are key strategies for effective Baidu SEO optimization.
- Enhance Mobile Optimization
With the growing use of mobile devices in China, ensuring that your website is mobile-friendly is essential. A global travel agency improved its search rankings on Baidu by optimizing its mobile site, leading to a 45% increase in mobile search traffic.
- Utilize Baidu’s Paid Search Features
Integrate Baidu’s paid search features with your organic SEO efforts for a comprehensive strategy. For example, a global electronics retailer used Baidu’s paid search options to complement its organic SEO, resulting in a 50% increase in overall search visibility.
- Focus on Local Backlinks
Building high-quality local backlinks can boost your Baidu search rankings. An international tech company focused on acquiring backlinks from authoritative Chinese websites, which contributed to a 40% increase in their search rankings on Baidu.
Case Study: Leveraging Mobile Optimization for Improved SEO
In 2024, a leading global entertainment brand enhanced its Baidu SEO by focusing on mobile optimization. By redesigning its website for better mobile performance and incorporating local keywords, the brand saw a 55% increase in mobile search traffic and improved overall search rankings. This case study demonstrates how mobile optimization can significantly impact SEO performance on Baidu.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
