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Building a reputation for innovation in China requires strategic efforts that resonate with local consumers and market trends. Here’s how to effectively build and maintain a reputation for innovation.
- Invest in Local Innovation Hubs
Establishing or partnering with local innovation hubs can enhance your brand’s reputation for innovation. A global technology brand set up an R&D center in Shenzhen, China, focused on developing new technologies tailored to the Chinese market. This investment significantly boosted the brand’s reputation as a leader in innovation, with a 40% increase in positive consumer perceptions.
- Focus on Consumer-Centric Innovations
Develop innovations that address specific needs and preferences of Chinese consumers. An international beauty brand introduced a line of products tailored to the skin care concerns prevalent among Chinese consumers, using local feedback to guide development. This consumer-centric approach improved the brand’s innovative image by 35%.
- Highlight Award-Winning Innovations
Promoting awards and recognitions for your innovations can enhance your brand’s reputation. A global automotive company showcased its recent awards for innovative electric vehicle technology in China through targeted marketing campaigns. This emphasis on industry accolades resulted in a 30% increase in brand perception as an innovator.
Case Study: Leveraging Innovation Awards for Brand Perception
In 2024, a leading global consumer electronics brand boosted its innovation perception in China by showcasing its recent award for best innovative product design at a major industry event. The brand’s successful launch of a new product line, which won accolades for its cutting-edge technology, was extensively covered in the media. This recognition aligned with industry trends and significantly enhanced the brand’s reputation, leading to a 50% increase in consumer perception of innovation. This case study demonstrates the impact of leveraging awards and recognitions on brand innovation perception.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
