(Source: https://pltfrm.com.cn)
AI technology is at the forefront of optimizing sales in live-streaming, providing brands with innovative tools to boost their sales performance. Here’s how AI is being used to optimize sales in 2024.
- Real-Time Optimization of Sales Strategies
AI allows for real-time optimization of sales strategies during live-streaming events. For instance, an international tech firm used AI to analyze live sales data and adjust its sales tactics in real-time. This resulted in a 50% improvement in sales effectiveness and enhanced viewer engagement.
- AI-Driven Sales Forecasting
AI offers advanced sales forecasting capabilities, helping brands plan their live-streaming campaigns more effectively. A major beauty brand utilized AI to predict sales trends and customer behavior based on previous live-streaming events. The forecasts allowed the brand to tailor its sales strategies, leading to a 40% increase in sales performance.
- Increased Conversion Rates
AI enhances conversion rates by optimizing sales pitches and promotions based on viewer behavior. A leading fashion retailer employed AI to analyze viewer interactions and adjust its sales approach accordingly. This strategy resulted in a 35% boost in conversion rates and a significant increase in overall sales.
Case Study: AI-Enhanced Live-Streaming Sales
In early 2024, a prominent beauty brand used AI to optimize its sales during a live-streaming event. The AI-driven approach led to a 55% increase in sales and improved campaign performance, highlighting the potential of AI in sales optimization.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
