(Source: https://pltfrm.com.cn)
AI technology is revolutionizing the way brands analyze user behavior in live-streaming, providing actionable insights that enhance viewer engagement and content effectiveness. Here’s how AI is influencing user behavior analysis in 2024.
- Advanced Viewer Interaction Analysis
AI offers advanced analysis of viewer interactions during live-streaming events. For example, a leading fashion retailer adopted AI to track and analyze real-time interactions, such as chat messages and reaction times. This approach led to a 50% improvement in engagement metrics and better-targeted content.
- Personalized Viewer Insights
AI technology enables personalized insights into viewer behavior. A major beauty brand used AI to analyze individual viewer preferences and behavior during its live-streaming events. The personalized recommendations and targeted content resulted in a 45% increase in viewer engagement and a boost in conversion rates.
- Improving Future Live-Streaming Campaigns
AI provides insights that help improve future live-streaming campaigns. An international tech company utilized AI to predict viewer behavior and preferences based on historical data. The predictive insights allowed the company to refine its live-streaming strategies, leading to a 35% increase in viewer retention and overall campaign success.
Case Study: AI-Enhanced Live-Streaming Analysis
In early 2024, a global beauty brand leveraged AI to analyze user behavior during its live-streaming event. The AI-driven insights resulted in a 60% increase in viewer engagement and a significant boost in sales, demonstrating the impact of AI in live-streaming user behavior analysis.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
