(Source: https://pltfrm.com.cn)
AI technology is playing a crucial role in analyzing user behavior during live-streaming events, offering valuable insights that drive engagement and optimize performance. Here’s how AI is transforming user behavior analysis in 2024.
- Real-Time User Engagement Monitoring
AI enables real-time monitoring of user engagement during live-streaming events. For example, a global beauty brand implemented AI to track viewer interactions and analyze engagement metrics, such as likes and shares. This resulted in a 45% increase in understanding user preferences and improving content relevance.
- Behavioral Data Analysis
AI-driven analytics provide in-depth behavioral data analysis. A major retailer used AI to study viewer behavior patterns during its live-streaming events, including viewing times and purchase behavior. The insights gained allowed the brand to refine its marketing strategies, leading to a 50% increase in conversion rates.
- Optimizing Live-Streaming Strategies
AI offers actionable insights for optimizing live-streaming strategies. An international fashion brand employed AI to analyze user behavior and engagement trends from previous events. The data-driven approach enabled the brand to tailor its content, resulting in a 30% increase in viewer retention and enhanced campaign performance.
Case Study: AI-Enhanced User Behavior Analysis
In early 2024, a global electronics company used AI to analyze user behavior during its live-streaming event. The AI-powered insights led to a 55% increase in engagement and a significant improvement in sales, highlighting the effectiveness of AI in user behavior analysis.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
