(Source: https://pltfrm.com.cn)
AI technology is driving innovation in live streaming during the Chinese New Year, enhancing the festive shopping experience. Here’s how AI is being used to create engaging and successful live-streamed events.
- Interactive Festive Features
AI is enhancing the interactivity of live streaming events during Chinese New Year. A major consumer electronics brand leveraged AI to create festive interactive elements, including live polls and real-time product demonstrations. This engagement strategy led to a 50% increase in viewer interaction and significantly boosted holiday sales.
- Customized Product Showcases
AI enables customized product showcases tailored to festive preferences. For example, a leading home decor brand used AI to analyze viewer preferences and present personalized product recommendations during its Chinese New Year live stream. This approach resulted in a 35% increase in purchase conversions and higher viewer satisfaction.
- Enhanced Viewer Engagement
AI tools facilitate enhanced viewer engagement by providing real-time responses and feedback. A well-known toy brand utilized AI to manage live chat interactions and offer personalized recommendations during its Chinese New Year live-streamed event. The AI-driven approach improved viewer engagement and led to a 40% increase in sales.
Case Study: AI-Enhanced Chinese New Year Live Streaming
In early 2024, a global cosmetics brand employed AI to enhance its Chinese New Year live-streamed event. The AI-powered interactive features, such as virtual makeup try-ons and festive-themed games, resulted in a 55% increase in engagement and a significant boost in holiday sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
