(Source: https://pltfrm.com.cn)
As China’s B2B cross-border e-commerce sector continues to grow, international companies are developing strategic approaches to tap into this lucrative market. Here’s how they are ensuring success.
- Utilizing Local Partnerships for Market Penetration
Forming local partnerships is a key strategy for international companies entering China’s B2B cross-border e-commerce market. In 2023, a German machinery manufacturer partnered with a Chinese logistics company to enhance its supply chain efficiency. This partnership enabled the manufacturer to reduce delivery times by 40%, improving customer satisfaction and strengthening its market position in China.
- Optimizing Digital Marketing for Chinese Audiences
Effective digital marketing is essential for reaching Chinese buyers through cross-border e-commerce. A French luxury goods company launched a targeted marketing campaign on WeChat and Douyin in 2024, leveraging these platforms’ massive user bases. The campaign successfully attracted high-value B2B customers, leading to a 30% increase in inquiries and orders from Chinese distributors.
- Adapting Payment Solutions to Local Preferences
Adapting payment solutions to meet the preferences of Chinese buyers is crucial in B2B cross-border e-commerce. An American agricultural equipment company integrated popular Chinese payment methods, such as Alipay and WeChat Pay, into its e-commerce platform in 2024. This move facilitated smoother transactions and increased the company’s appeal to Chinese buyers, resulting in a significant boost in sales.
Case Study: Scaling Operations Through Cross-Border E-Commerce
In 2024, a Dutch electronics company expanded its presence in China by leveraging a B2B cross-border e-commerce platform. The company’s strategy included collaborating with a local warehousing provider and utilizing the platform’s marketing tools to reach Chinese buyers. This approach led to a 45% increase in sales, demonstrating the scalability and potential of cross-border e-commerce in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
