(Source: https://pltfrm.com.cn)
Entering China’s food and beverage market requires a thorough understanding of the legal and regulatory framework. Here’s a guide to the essential regulations that businesses need to follow.
- Food Safety Regulations
China’s Food Safety Law demands high standards for food safety, including regular product testing and certification. Companies must ensure compliance with national safety standards. A recent example from 2024 involved a global food company facing regulatory scrutiny for failing to meet these safety requirements, highlighting the need for rigorous adherence.
- Import Procedures and Compliance
Foreign food and beverage companies must adhere to China’s import regulations, which involve obtaining necessary licenses, passing customs inspections, and meeting import quotas. A notable incident in early 2024 saw a major international brand facing delays due to issues with import documentation, emphasizing the importance of thorough preparation.
- Labeling and Packaging Standards
Product labeling and packaging must meet Chinese regulations, including providing information in Chinese and adhering to specific standards. A recent case involved a global snack brand encountering regulatory problems due to non-compliant packaging, underscoring the critical importance of accurate labeling.
- Regulations on Advertising
China’s Advertising Law restricts how food and beverage products can be advertised, particularly regarding health claims. Recent changes to the law have introduced stricter guidelines on health-related claims, affecting how international brands market their products in China.
Case Study: Managing Regulatory Challenges in 2024
In 2024, a leading international beverage brand faced several regulatory challenges when entering China, including issues with food safety, import procedures, and labeling. By partnering with local experts and adjusting their approach, the company successfully managed these challenges and established a strong presence in the Chinese market.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
