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Expanding into China’s food and beverage market requires a comprehensive understanding of the country’s complex regulatory environment. Here’s a detailed look at the key regulations impacting the industry and how businesses can ensure compliance.
- Food Safety Law Compliance
China’s Food Safety Law sets stringent standards for food safety and quality. All food products must meet the national standards for safety and hygiene, which includes regular inspections and certifications. For instance, in 2024, a well-known international beverage brand faced challenges due to non-compliance with these standards, underscoring the importance of adhering to the law.
- Import Regulations and Customs Procedures
Foreign food and beverage companies must navigate China’s import regulations, which include obtaining the necessary import licenses and passing customs inspections. This involves detailed documentation and adherence to specific import quotas. A recent case involved a major international snack brand encountering delays due to incomplete documentation, highlighting the need for thorough preparation.
- Labeling and Packaging Requirements
Product labeling and packaging in China must comply with local regulations, including providing information in Chinese, listing all ingredients, and adhering to specific packaging standards. For example, a global food company faced regulatory action in 2024 for not meeting labeling requirements, demonstrating the critical need for accurate and compliant product information.
- Advertising and Marketing Restrictions
The Advertising Law in China imposes restrictions on how food and beverage products can be advertised, particularly concerning health claims and product benefits. A recent regulatory update introduced stricter guidelines on health claims in food advertisements, affecting how international brands market their products in China.
Case Study: Addressing Compliance Challenges in 2024
In 2024, a leading international food and beverage company faced significant compliance challenges when entering the Chinese market. The company encountered issues with food safety standards, import regulations, and labeling requirements. By working closely with local experts and adjusting their strategies, the company successfully navigated these challenges and established a strong market presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
